Echelon Insights
The Walton Family Foundation and Echelon Insights wanted to better understand what millennial parents think about today’s public schools, and specifically what their expectations are for what schools will do for their children. We conducted a series of focus groups of millennial parents in Orlando, FL, Minneapolis, MN and Richmond, VA and listened firsthand to a demographically diverse group of young parents about their hopes and dreams for their children, and the role they expect their public schools to play. Then, we conducted a representative national survey of 800 millennial parents to better understand their expectations for the public schools, and the responsibilities they place on themselves and on the public schools.