Lots of people are talking ABOUT Gen Z. Far fewer are talking TO young people. That has to change.
Building on the growing body of work to help understand Gen Z’s values, political activity and interests, Murmuration and the Walton Family Foundation today released the research report “Looking Forward with Gen Z” to better understand and prepare for the outsized level of influence this generation will have on society.
The project, conducted by John Della Volpe and SocialSphere, aims to add depth and detail to vital questions about how Gen Z sees their future, determines their values, and to understand their expectations of public and private institutions.
