Decades of drought and taking more water from the Colorado River than it can afford to give have put both the river and the $1.4 trillion economy it supports in jeopardy. Investing in water resilience is essential for companies operating in the region, but it requires a different approach than many are used to.

A tested and successful model can be found on the Verde River, a Northern Arizona tributary of the Salt River in the Colorado River Basin. The Verde River provides water for local farms and delivers up to 40 percent of in-state surface water for major urban locations in the Phoenix metro area. But its long-term health is at risk from withdrawals, groundwater pumping, a warming climate and drought.

Companies including Boeing, REI, Coca-Cola, Meta, Microsoft, Cox, PepsiCo, Google, Procter & Gamble, EdgeCore and Intel have partnered with groups such as The Nature Conservancy, Friends of the Verde River, National Forest Foundation and the Salt River Project to support dozens of resilience projects over the past decade in the Verde River. The Nature Conservancy (TNC) reports that over the past five years, projects spanning seven irrigation districts have saved nearly 50,000 acre-feet of water. That’s enough to support 100,000 U.S. households for a year.

These projects have focused on creating healthier streams and wetlands, reducing the risk of catastrophic wildfires and increasing the efficiency of water delivery systems. Here are some examples.

Reducing wildfire risk

An overabundance of small shrubs and trees in the Verde River’s forested headwater areas significantly increased the risk of devastating wildfires that would affect communities and regional water supplies and infrastructure. Partnerships that include agencies, nongovernmental organizations and corporate funders have scaled up projects that remove overgrowth and restore healthy forest conditions. This work has reduced fire risk, improved water availability and increased water security for the region. Corporate partners, including EdgeCore, PepsiCo, Apple, Meta and Google, were critical to the success of these projects.

“Meta’s water stewardship efforts include investing in projects that help put in place the enabling conditions for sustainable water management,” said Stefanie Woodward, water stewardship lead at Meta. “We’re proud to support projects that help to restore healthy forest conditions in the Verde and empower environmental nonprofits and communities to build long-term capacity in Arizona.”

Increasing water conservation

Outdated irrigation ditches convey water from the Verde River to farms across the middle Verde watershed. Leakage across many miles of the system increased the amount of water withdrawn from the river and made it difficult to irrigate farmland.

Multiple Verde River irrigation districts partnered with The Nature Conservancy to pipe more than 4 miles of irrigation ditch and improve water management by installing new water control structures. The work has increased water conservation and improved streamflows. Companies participating in the project include Swire Coca-Cola USA, Coca-Cola, Procter & Gamble, Meta, Coors Seltzer, Microsoft, PepsiCo, Advanced Semiconductor Materials (ASM) and Pulliam Trust.

“Together with The Coca-Cola Company, our support of conservation organizations along the Verde River aims to address the critical water challenges facing this vital ecosystem,” said Mike Bernier, director of sustainability at Swire Coca-Cola. “By funding projects like the piping of the Verde Ditch, we’re helping implement a long-term solution to reduce leakage, in turn improving water-efficiency and ensuring the sustainability of this water source for millions downstream.”

Shifting agricultural water demand

Many traditional crops in the Verde Valley are water-intensive and require significant irrigation during summer months when river flows are low. A partnership that includes Sinagua Malt, TNC and local farmers implemented an innovative program that replaced high-water-use crops, such as alfalfa, with barley, which requires less water in the summer season. The project delivered a solution that provides brewers with premium Arizona malt while improving water flows in the Verde River.

Improving river flows

In addition to conservation and efficiency projects, removing invasive plant species can also improve water flows. Companies and funders including REI, Intel and Forever Our Rivers each funded work to remove invasive Arundo and Tamarisk plants from the middle Verde River and areas near the mouth of the Verde on the Salt River. These plants force out native vegetation and can use water at a higher rate. Removing them has helped restore habitat, improve biodiversity and keep more water flowing in the Verde River.

Setting the stage for success

Ready-to-fund water resilience projects that directly reinforce corporate goals are rare. Understanding the history and context for the Verde River work can help companies replicate success in other areas.

Social stronghold: Most projects in the Verde developed in areas where extensive groundwork had already been done by organizations that would later partner with corporations. Nonprofit groups and agencies spent time building relationships and credibility with landowners, agencies and partners prior to corporate investment. A foundation of social infrastructure was in place, or was positioned to expand.

Takeaway: Consider the need to support essential enabling actions such as planning, project design or outreach. It’s rare that “shovel-ready projects” are lined up in the right places and on the right timeline to perfectly align with corporate goals. Understanding and supporting pre-project strategies, including relationship building, can be essential.

Community relevance: A shared understanding of water challenges and solutions is necessary to achieve progress. There must be an overlap between community, corporate and conservation goals. On the Verde River, an analysis conducted by TNC and others of water issues, challenges and solutions helped identify areas where community interests intersected with corporate and conservation priorities.

Takeaway: Long-term, larger-scale resilience projects require significant community buy-in to succeed. Specific corporate stewardship, volume or replenishment goals should be based on a solid understanding of local priorities and context. This includes current public sentiment as well as the availability, likelihood, cost and timing of projects in a given location.

The long game: Many projects require years of preparation — for example, overhauling and improving centuries-old irrigation ditches that cross many land ownership boundaries required years of trust-building, engineering, problem-solving and fundraising. In the case of the Verde, several philanthropic organizations, including the Walton Family Foundation and the Nina Mason Pulliam Charitable Trust, provided early funding that allowed on-the-ground partners to build trust incrementally and set the stage for later success. It took 5-10 years to fully develop a pipeline of projects that could be funded and linked to corporate goals.

Takeaway: Be realistic and informed about the timeline and partnerships required for success. Corporate timelines should reflect real conditions and needs on the ground.

Setting flexible goals: Goals that rigidly define success metrics can create a scenario in which targets cannot be achieved — or where corporate goals do not address the real issues and concerns of local communities. For example, a narrow, inflexible goal such as “by 2030, our company will support projects that reduce water contaminants by at least 20 percent in all regions where we operate” will make it difficult to adapt to real conditions and needs that reflect evolving water challenges and community priorities across diverse locations.

Takeaway: Invest in multiple projects and set goals that are flexible enough to respond to local conditions, needs and context. Don’t expect a single project or narrow approach to meet both corporate water objectives and relevant regional needs.

By understanding and applying critical lessons learned throughout the Colorado River Basin, we can create a more water-secure future. Learn more about how to build a water-positive community and partner to implement nature-based solutions.

This article was originally published on Aug. 27, 2024 at Trellis.net