BBC Research & Consulting
To better understand the economic and health benefits of bicycling in Northwest Arkansas, the Walton Family Foundation, in collaboration with PeopleForBikes and BikeNWA, commissioned BBC Research & Consulting (BBC) to conduct a study of bicycling behavior and assess the economic and health benefits of bicycling in the region.
Study Objectives
The ability to measure the economic and health benefits of recent investments in bicycle infrastructure in Northwest Arkansas is critical. The data generated by this study can inform policymakers, funders, and stakeholders about the overall value of their investments in bicycle infrastructure, as well as informing how to best dedicate current and future resources for bicycling. More specifically, study objectives include:
- Quantifying the economic, health, social, and business benefits associated with bicycling
- Examining the return-on-investment (ROI) of bicycle infrastructure investments
- Create and share best practices and methods for measuring the benefits of bicycling
